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|---|
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Intercom
Zendesk
Help ScoutBring together marketing and buyer data on prospects, clients
and competitors without needing to ask for internal access.
Turn marketing activity, customer info, competitors and search demand into discovery briefs, pitches and outreach tailored to your agency’s services.
AgentIntercomvs.ZendeskHelp ScoutPitch a creative and landing-page test built around customer setup stories. Show how Fin fits an existing helpdesk, then measure sales-accepted demos.
mention complex setup
in June’s buyer sample
of ad impressions focus
on easier onboarding
Continuously monitor prospects’ marketing and buyers to uncover opportunities for your agency, with recommended next steps informed by past interactions.
ZendeskNew signalNew LinkedIn ads lead with customer results and link to landing pages built around the same use cases.
IntercomClosed lost
The creative proposal paused until the team had customer stories to support a new campaign. They asked us to revisit it once they had the proof.
A reason to reconnectSuggested follow-upZendesk’s new campaign makes this a useful moment to check whether Intercom has the stories to move forward.
When we last spoke, you were waiting on customer stories for the campaign. Zendesk is now putting customer results at the centre of its ads. Do you have any stories ready that we could build your next creative around?
IntercomCreative strategy · Paid mediaBring marketing opportunities to life with personalised microsites that give prospects a reason to start a conversation.
IntercomShow buyers how Fin fits their existing helpdesk. Bring that proof into your ads and landing pages.
Share of 120 buyers
Share of ad impressions
Test a no-migration message with customer proof. Measure qualified demos.
Collect the ads. Read the reviews. Compare the websites. Then work out what it all means.
| Company | Ad messaging | Buyer needs |
|---|---|---|
| Intercom | Faster support | Simple setup? |
| Zendesk | To review | — |
| Help Scout | To review | — |
Already talking about migration.
How does this compare with what buyers say?
Choose a prospect, add competitors and run an analysis. Spend your time on the opportunity.
Choose the companies, task and output.
IntercomUncover client needs and opportunities to help.
Connect company needs to your services.
Find a relevant reason to reconnect.
A list of services gives prospects little reason to choose you over the next agency.
Hi team,
We help SaaS companies improve their paid campaigns and generate more leads.
I noticed you’re running ads across several platforms. We’d love to explore how we could help you get more from them.
Would you be open to a quick call?
Show a prospect what you found, why it matters and what you would do about it.
Intercom46 of 120 buyers mention simple setup as purchase driver
Show buyers how Fin fits their helpdesk. Test the no-migration message.
HubSpotNew SQL detectedortiumAI customer service. Intercom leads with complex-query claims; Zendesk uses customer stories. Explore how proof can bring Fin’s use cases to life.
IntercomZendeskHelp ScoutHubSpotStart with their priorities: “What are your biggest growth priorities this quarter, and what’s getting in the way?”
65 of 129 classified Intercom ads lead with handling complex queries. That message accounts for 420,000 Google and LinkedIn impressions — 60% of the 700,000 total. Explore whether customer stories could make the value of those use cases more tangible.
Share of Google + LinkedIn impressions
420,000 impressions
280,000 impressions
The question for the call
Which customer stories could show what these capabilities mean in practice?
Its Canva story reports 50,000–100,000 LinkedIn impressions. “Which customer stories best show the value of your use cases, and how are you using them across ads and landing pages?”
43% of complaint mentions concern complex or unique requests (24 of 56). Only 2 of 50 reviews are from enterprise users. “Does this reflect what your target buyers ask about? What proof helps them feel confident in Fin?”
45 of 50 Google ads land on the homepage or fin.ai root. “How do you connect each ad’s use case to relevant customer proof on the landing page, and judge whether it brings the right demo conversations?”
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