Ortium automates time consuming account research and creates hyper-personalised lead magnets, booking you more meetings.
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With over 433k + advertising agencies worldwide, it's safe to say selling marketing services is competitive and differentiating a challenge. Leading to generic messaging and content that converts poorly. Forcing agencies to compete on price, negatively impacting profitability.
Without consistent investment, it's hard to continuously optimise and improve to stay ahead of an evolving market. Customer churn compounds the problem, causing many agencies to find themselves stuck in a ''win a customer, loose a customer'' cycle. Making it harder to plan ahead and safely dedicate resources to outreach.
Agencies with low margins cannot always dedicate senior people (billable hours) to research prospects & create valuable content. So outreach is generic or left to juniors, resulting in low conversion rates. Large investments in customer acquisition extends payback periods, increasing the risk that acquisition costs exceed profit.
Buyers respond to hard work with reciprocity and reward insights with trust. Ortium enables agencies to go deep and wow prospects with each interaction.
Ortium investigates marketing strategy, messaging, content and distribution of target companies. Delivering critical information without costing you billable hours.
Compare marketing programs of target companies against their competitors. Finding insights and opportunities so you can build trust and authority.
Create hyper-personalised on-brand lead magnets for each target company, making it easy to share, add value and drive prospects to book meetings with reps.
Ensures each prospect receives the correct insights and messaging is optimised to your channels. So you can book meetings directly or drive prospects to personalised lead magnets.
